Hi, I'm Florian.
I started as a web developer and turned that into WordPress businesses (AAWP, MH Themes, ClickWhale and fdmedia.dev) and sold a few along the way. Most people online know me as flowdee. Building products is still what I love most: finding a real problem, shipping the fix and making it a little better every week.
Three hats
Operator
Running AAWP, ClickWhale, MH Themes and fdmedia.dev with a small team: support, releases and growth.
Builder
Shipping new SaaS products, businesses and mobile apps, from the first idea to paying customers.
Investor
Backing bootstrapped founders with capital and the operator experience I wish I'd had earlier.
The road so far
From freelance developer to product founder, seller and investor.
- 1984 Personal
Born in southern Germany
Long before WordPress existed. Computers came a little later.
- 2015 Business
Launched AAWP
AAWP started as a plugin for my own affiliate sites and turned into my main business.
- 2016 Business
Became self-employed
Started my own business as a web developer, building websites and plugins for clients next to my own products.
- 2017 Business
Launched KryptoniteWP
A home for the smaller plugins I built for my own shops.
- 2019 Business
Took over MH Themes
MH Themes and its magazine themes for WordPress became part of the family.
- 2022 Business
Sold Affiliate Coupons
My first exit, and a lesson in letting go.
- 2023 Personal
Nala moved in
Our Pomsky goes pretty much everywhere with us. Flying with her is why Dog Flight Guide exists.
- 2024 Business
Sold KryptoniteWP
Second exit: clearing my head to focus on the bigger projects.
- 2025 Personal
Married my wife
Teresa runs her own business, MediaLink Solutions, creating content and social media for beauty, lifestyle and golf brands.
- 2026 Business
Launching Livetickr
Livetickr, the privacy-first live ticker, is my first SaaS outside of WordPress, with apps for iOS and Android.