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The build-in-public letter.

What I'm building, what it earns, what went wrong, and the tools and workflows behind it. For founders who'd rather learn from real numbers than from hype.

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What I'm building

Behind the scenes of new products: how it's going, and what isn't working (yet).

Lessons that cost money

Mistakes, pivots and decisions, so you don't have to make them yourself.

Tools, workflows & automations

Tutorials and setups I actually use to run the businesses, step by step.

The Year in Review

My look back at each year lands in your inbox before anywhere else.

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