---
title: "Building software businesses and sharing my lessons."
url: "https://flowdee.dev/"
description: "I build software businesses, from WordPress products to SaaS and mobile apps, and share the lessons, tools and workflows behind them."
---

Dog owner & always planning the next trip

# Building software businesses and sharing my lessons.

I've been building WordPress products since 2015 and sold a few along the way. On the side I'm active in Software as a Service (SaaS) and app development, and I write up the numbers, tools and workflows behind each of these projects.

[See my projects →](/projects/)[Read the blog](/blog/)

![Portrait of flowdee](/assets/portrait.BQGyTH9T_Z1vlE0A.webp)

[Follow me on X](https://x.com/flowdee)[Connect on LinkedIn](https://www.linkedin.com/in/florian-vizethum/)

## Things I've built

[All projects →](/projects/)

Live

### AAWP

Helps affiliate marketers add Amazon product boxes, comparison tables and bestseller lists to their WordPress sites.

WordPress plugin

Live

### Dog Flight Guide

Airline dog policies worldwide in one place: cabin or cargo, weight limits, fees and requirements. On the web and as apps for iOS and Android.

Website & mobile apps

Launching

### Livetickr

The privacy-first live ticker for news, sports and events. Publish updates and embed them with one line of code, or post on the go with the apps for iOS and Android.

SaaS & mobile apps

## Work with me

A handful of projects per year, so each one gets my full attention. No agency layers and no account managers: you work directly with me, start to finish.

[More details →](/services/)

### WordPress

Plugins, themes and shops from a WordPress product founder since 2015.

### SaaS

Privacy-focused SaaS, built to be profitable instead of burning through funding.

### Mobile Apps

iOS apps that make a great companion to your website or SaaS product.

### Consulting

Product strategy and development consulting for software and web projects.

## Business & lessons

[All posts →](/blog/)

-   [9 Essential Tools I Use to Run My WordPress Ecommerce Businesses (and What Their Purpose Is)](/blog/essential-tools-to-run-my-wordpress-ecommerce-businesses/) (WordPress, Aug 11, 2025): The stack behind my plugins and themes: what each tool does, and why it earned its spot.
-   [Why I sold KryptoniteWP](/blog/why-i-sold-kryptonitewp/) (Business, May 3, 2024): Letting go of a product I built, and what made it the right call.
-   [2020 Year in Review - First time for me, Yay!](/blog/2020-year-in-review/) (Year in Review, Jan 10, 2021): My first public look back at a year of business.